#29 How to Turn Good Content into Great Content

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It’s a busy old space out there online, and with so many businesses jostling for attention, it’s easy for your carefully crafted content to get completely missed.

So how CAN you get your ideal customer’s attention – and keep it? Well, by tapping into the one source of inspiration that only you have – your experience and your stories.

Because when you tie a piece of content to something that is happening or has happened in your life, that’s when you start showing up as a brand with real people behind it. A brand with thoughts, ideas, values and opinions, and that’s when your audience starts to pay attention.

But how do you actually do it?  Dive on into the episode to discover 4 simple ways to start framing your content with a story.



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