#25 Discover your dream client (hint: it’s nothing to do with avatars!)

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“If I’m asked to do another target avatar exercise I think I’m going to scream!”

We hear you, sister.

And while avatars have their place (particularly when you’re getting down and dirty with your marketing copy), drawing stick men of your dream customer and knowing she’s called Kathy and lives Milton Keynes with her cat, does NOT a bunch of dream clients make. So if you’ve ever had a client who ghosts you, makes you feel small, is always trying to discount you, or keeps forgetting to pay your bills (or fill in the blank with your own brand of pain in the butt client behaviour), you need this episode – NOW!



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