If you’ve not updated your business blog since 2016, it’s time to get typing again. Blogging may not have the same leverage when it comes to SEO as it used to, but it’s still a hugely valuable piece of content collateral for any business online. Maybe you’ve given up because nobody was reading. Maybe you’ve given up because you already wrote one post and it was about as much fun as chewing broken glass…
Whatever reason you’re holding back, don’t let not knowing how to write a good one be one of them. In this episode we’ll tell you exactly how to write a blog post that is clear, compelling, gets your reader to think, feel and do whatever it is you want them to do, and doesn’t make you want to throw your laptop out the window in the process.
– How to plan a brilliant blog post
– Choosing the best way to format it
– Which bits to write first (hint: it’s probably not the way you think you should)
– Why the design and how it looks is just as important as what it says