“The most powerful person in the world is the storyteller,” so said Steve Jobs, one of the most powerful entrepreneurs of his time. And there’s no doubt that in this noisy online world, your voice and your message is easy to get lost in the babble.
So how do you stand out from your competitors, get your message heard and be remembered? Well, the quickest way to rise above it all and stay front of mind, is to hook your ideal client with a story; the stickier the better.
In this episode we talk about:
What exactly is a sticky story and why do you need one?
The questions you can ask to uncover yours
Getting to the heart of your why
How to tell it!