The do this guide to branding for purpose-driven female leaders
Listen in as Design Expert Amanda Ross* and Copy & Messaging Expert Cate Butler Ross* talk tips, tactics & the secret sauce behind branding that gets you noticed.
*No relation (possibly separated at birth)
WARNING: This wasn’t meant to be a conversation we were having in public…. and Amanda swears. Fairly often (no beeps). And if you listen to
Video comes up a LOT on RossSquared, because we know that next to face to face, it is the most powerful way to connect with
Anyone who’s listened to an episode or two will know that typing out words is not my favourite thing, but I’m going to give-it-a-shot (Bon Jovi in the house). Here we go… *DEEP BREATH*
I went to college for fashion – they sold me on the idea that I’d be a savage buyer travelling to exotic places in search of the next big thing… in reality I got to manage a retail store with 40 staff members – ruthless.
So, in 2001 I went back to school to study web design, where it was all hideous code that created gorgeous things – I was hooked! Next was an IT company where I led an International Marketing team with a $1 million budget for 6 years. But I always wanted to be my own boss, so I decided to go into real estate where I led two highly successful companies and coached hundreds of agents on how to build their brands.
But then, 2013 hit and I kind of realized that I still wasn’t exactly living the dream. “Hold up!” I thought, “I’m going to focus on what I LOVE!”. And turns out what I love is web design. So ta-da! That’s what I’ve been doing through my business, SparkologyLab, ever since.
My dog’s name is Buffy after the Vampire Slayer (TV not movie), I listen to acoustic hip-hop and R&B while I work (also this really odd Christmas Dub-step beat) and I have a very well-thought out plan for the coming Zombie apocalypse.
Cate Butler Ross
Hey, I’m Cate, and I help women entrepreneurs find their voice and create communications with a heartbeat. I’m basically all about good copy and great storytelling.
My career began in journalism as a features writer and commissioning editor on some of the UK’s top glossies, telling the stories of hundreds of incredible women (and a few men).
Then in 2017, I discovered my love for teaching, which is why now as a coach and mentor, I tell stories about finding your voice, and teach entrepreneurs and visionary leaders how to communicate their soul-work with strategy and creativity (aka copywriting, content marketing + that little something-something that makes you, you).
I’m also a mum to 2 rascals, and a G&T drinking, Toblerone eating, crystal-hoarding book nerd, who writes stories for fun.
Connect with me:
Amanda’s a Design Pro and Cate’s a Copy & Messaging Expert; an ocean apart geographically, but totally on the same page when it comes to helping visionary female leaders create stand-out brands.
(Oh, and when it comes to 90s pop culture…. )
Scene: facebook group for women in business circa 2018
Cate has just posted a comment on a group thread. And Amanda (a complete stranger) has replied with a gifphy of Sarah Michelle Gellar.
Cate: No way! I love Buffy!
Amanda: Me too, I named my dog after her!
Cate: That’s so weird! We even have the same surname?!
Amanda: D’you think maybe we’re related?
Cate: Well, you’re in Canada and I’m in England and Ross is my married name, but maybe? Let’s be friends!
Amanda posts a giphy of Dawn Summers. Caption: “You’re my sister”
Anyway, enough of that (I’m going to move out of the 3rd person now because it’s getting a bit tedious) Cate here, words gal…
So seriously, although we bonded over some 90s cult television banter and our shared surname, we’ve so much more in common that all that.
We’re 2 clued-up entrepreneurs, taking fast and messy action to grow our own businesses, which both happen to help women with big missions share their message through powerful branding.
So when Amanda messaged me and asked if I wanted to do a podcast with her that could share our complementary skill sets of copy & design….
I said “YES!”
And within a couple of months we’d already cut 8 awesome episodes filled with our juiciest tactics and lessons learned on building a brand that stands out from the crowd.
We also now have our own website (which you’re on) and a Mailchimp account together.
Catch the happily ever after over on the RossSquared podcast (in between some pretty awesome practical and tactical advice on growing your brand through words and design).
See you there?
Cate (and Amanda)